Times When Gambling Is Ok

Certain times demand that we pursue opportunities against our better judgment.
Phil Johnson

A Marketer’s Obligation

All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can lift it onto a higher level.
Bill Bernbach

Iterative Marketing – love it

Marketers need to abandon the time-limited campaign online and start to think of it as a constant application of a rigorous discipline. They should think of their marketing the same way that Facebook puts out a new feature every two weeks, tweaks it, changes it, and re-releases it.
Rick Webb

Use This Ad

The 21st-century ad isn’t something to be looked at, it’s something to be used.
Allison Mooney

An Idea’s Gender?

Good ideas have no genitals.
Anon – Message from Top Female Execs At Ad Age’s Women to Watch Event, 2009

Patience Is Key

Marketing is like steering a ship. If you don’t wait long enough for a marketing effect to run its course, you can draw exactly the wrong conclusion.
Al Ries

Have A Unique Job?

It’s not enough to be the best at what you do. You must be perceived as the only one who does what you do.
Jerry Garcia

Legendary Directions

When you come to a fork in the road, take it.
baseball legend Yogi Berra

Poor Imagination

Anyone who lives within their means, suffers from a serious lack of imagination
Oscar Wilde

Blurt It Out Already

We never know what we’re thinking until we say it
Anon